Were collaborations important?
Roarguns: The first major collaboration was with Master- mind Japan. It expanded the brand's reach and intro- duced us to new customers.
We've continued collaborating with Mastermind for around 20 years, and those partnerships have played a significant role in the brand's history.
How long did it take to become profitable?
Roarguns: About three years.
What decision had the biggest impact on the brand
Roarguns: Choosing to use Swarovski crystals. At the time, they were extremely expensive, and very few designers were using them in menswear. Instead of making decisions based purely on business, I prioritized creativity and the joy of making something unique.
Ironically, that creative choice became one of the biggest reasons the brand succeeded.
How do you balance creativity and business?
Roarguns: I don't think I've completely figured that out. but for now i think pushing the brand in todays social norms would be to work hard to push the brand to younger crowds.
Have you implemented systems to improve efficien- cy?
Roarguns: No. Because everyone is focused on efficiency today, I actually believe there are times when taking the slower path leads to better results. I've never been someone who likes shortcuts.
Has your design philosophy changed as the business has grown?
Roarguns: I don't think it has, although it's probably difficult for me to judge my own work objectively.
How do you use customer feedback?
Roarguns: I pay close attention to it. I can't satisfy every request, but I genuinely want people who wear my clothes to be happy. Sometimes customer feedback even inspires completely new ideas.
How did you expand your sales channels?
Roarguns: Naturally. Growth happened step by step.
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