roarguns roarguns.com
What were the biggest challenges in the beginning?
Roarguns: The hardest part was getting buyers to look at my clothes because nobody knew who I was. At my very first collection presentation, only one buyer showed up.
Fortunately, that one buyer placed an order, and that was enough to get the brand started.
This was before the internet became widespread, so even finding shops that matched the identity of the brand was a challenge.
How did you finance the business?
Roarguns: When I told the company I was working for that I wanted to launch my own brand, they agreed to support me financially. I was able to start through what you might call an internal spin-off, which gave me the opportunity to build the brand with their backing.
What was the first major turning point?
Roarguns: The brand debuted with the Spring/Summer 2002 collection, but at that time we didn't really have a signature icon.
Everything changed with the Spring/Summer 2004 collec- tion, when I chose Western as the theme. That's when the Cross Gun icon was born, and I expressed it using Swarovski crystals.
At the time, using Swarovski in men's fashion was still very unusual. That decision attracted attention and became one of the defining elements of the brand.
Did social media or marketing play a major role in your growth?
Roarguns: No Not at all this is all done way before SNS was a thing
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