This portfolio showcases my selected works over the past three years as a Senior Creative Designer at Yamaha Motor Philippines.
WRECK LESS
The Filipino slang "kamote" (literally sweet potato) traces its roots to Filipino street and driving culture, evolving to mean a reckless, clueless, or undisciplined driver or rider. In the Philippines, motorcycle riders are notorious of being "Kamote" due to frequent involvement in vehicular accidents which majority of the party involved are motrcycles. Yamaha as a brand promotes safety riding and wants to address this issues by craating a humorous portrayal and interpretation of this current issues among riders to gain traction and visibility to the masses.