This portfolio showcases my selected works over the past three years as a Senior Creative Designer at Yamaha Motor Philippines.
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Dave
Juanillo
I AM A DESIGNER BASED IN MANILA, PHILIPPINES.
I SPECIALIZE IN BUILDING COHESIVE VISUAL IDENTITIES THAT ELEVATE MARKET PRESENCE.
I CREATE AND TRANSLATE CORPORATE VISION INTO POWERFUL VISUAL SYSTEMS ACROSS EVERY TOUCHPOINT. FROM CORE IDENTITY AND DIGITAL ASSETS TO PREMIUM APPAREL AND 3D PRODUCT VISUALIZATION. I BLEND STRATEGIC THINKING WITH PRECISE EXECUTION TO HELP FORWARD-THINKING COMPANIES STAND OUT AND CONNECT WITH THEIR AUDIENCE.
EXPERIENCES:
YAMAHA MOTOR PHILIPPINES INC. SENIOR CREATIVE DESIGNER 2023-2026
MEDIACAST DIGITAL GROUP INC. MULTIMEDIA ARTIST 2022-2023
DEPRATMENT OF TRADE AND INDUSTRY BRAND DESIGNER 2022
LYCAN MOTORCYCLES INC.
INDUSTRIAL DESIGNER 2020-2021
DESIGN
CREATED THE VISUAL COMMUNICATION FOR THE CAMPAIGN
CONCEPTUALIZED AND ORGANIZED PHOTOSHOOT FOR ASSET LIBRARY
Cockpit with 3D digital display, and layered dash design, channeling Yamaha R-Series DNA.
YAMAHA
TFT DISPLAY WITH TURN-BY-TURN NAVIGATION
A 4.2-inch high-definition TFT screen features multiple display modes
Track Display Mode for recording lap times
Real-time navigation via Y-Connect and Google Maps, and adaptive visibility for any condition
#FastNeverLooksBack with the all-new Yamaha Aerox and Aerox SP!
Creative visualization only. Actual experience may vary.
YAMAHA
Resea
#Fast NeverLooks Back with the all-new Ya
SCAN HERE
TO WATCH THE YAMAHA AEROX TV COMMERCIAL
MARKETING MATERIALS
D CONCEPTUALIZED AND EXECUTED YAMAHA RACING'S VISUAL IDENTITY AND CREATIVE DIRECTION FOR THE 2025 AND 2026 RACING SEASONS
D DEVELOPED AND MANAGED PRINT AND DIGITAL MARKETING ASSETS
D STRENGTHENED YAMAHA'S POSITION AS A LEADING DEVELOPER OF TOP MOTORCYCLE RACING TALENT IN THE PHILIPPINES THROUGH STRATEGIC BRANDING AND MARKETING INITIATIVES
YAMAHA HAS INTENSIFIED ITS SPORT RACING HERITAGE WITH THE 2025 SEASON. THIS SEASON MARKS A DEPARTURE FROM THE USUAL AESTHETIC OF RACING VISUALS IN PHILIPPINE MOTORSPORTS. INSTEAD, IT ELEVATES THE FILIPINO PERSPECTIVE ON THE SPORT'S ROUGHNESS INTO A MORE UPSCALE AND MATURE VERSION, MAKING IT EVEN MORE APPEALING TO FILIPINO RACING AND NON-RACING ENTHUSIASTS. THE DESIGN INCORPORATES SHARP LINES AND A LOT OF BLUE COLORS, CREATING A STRONGER BRAND RECOGNITION AND ADDING AN AGGRESSIVE EDGE TO ITS AESTHETIC.
Witness our Yamaha PH Racing Team as they continue their campaign to ROUND 3 of Asia Road Raci... See more
FIM ASIA ROAD RACING CHAMPIONSHIP FIM WM
DESIGNED AND DRAFTED THE FIRST YAMAHA RACING TRUCK
FOR THIS YEAR, YAMAHA HAS STARTED A REBRAND. EMBRACING THE OUTLAW REBELLIOUS NATURE OF THE BRAND IN THE PHILIPPINES. THE YAMAHA PHILIPPINE RACING TEAM HAS ALREADY SOLIDIFIED ITS IMAGE AS "THE BEST OF IT'S CLASS" THROUGH OUT THE COUNTRY YET THEY ARE STILL IN THE VERGE OF PUSHING THEIR BOUNDERIES BEYOND THE LIMITS AND TO CREATE THE "LIMITS". TO FURTHER PUSH THE IMAGE OF BEING REBELIOUS, WE PUSHED THE BRANDING OUTSIDE THE RACE TRACK ONTO THE CARGO SHIPYARD. TO SYMBOLIZE THE TEAM'S SOLID IMAGE, STRONG DEDICATION, AND THEIR HUNGER FOR MORE CHALLENGE.
DEFY
AS YAMAHA REBRANDED AS AN OUTLAW CREATIVE BRAND ARCHETYPE, YAMAHA RACING PHILIPPINES TEAM REBRANDED AS WELL TO ALIGN WITH THE CURRENT CHARACTER OF THE BRAND.
HEX: 003695 RGB: 00, 54, 149 CMYK: 100, 90, 09, 02 PANTONE: 661 C
HEX: E5EFF2 RGB: 229, 239, 242 CMYK: 09, 02, 03, 00 PANTONE: 7541 C
UNIFYING ELEMENT TO ALL ASSETS TO SIGNIFY THE TEAMS' BRANDING AND IDENTITY.
HEX: F95710 RGB: 249, 87, 16 CMYK: 00, 81, 100,00 PANTONE: 021 C
INCORPORATION OF THE NEWLY CRAFTED "RACING SHIFT LINES" AS A SYMBOL OF THE TEAM BRANDING
Where hesitation ends, speed takes over. #DefyLimits #YamahaRacing PH #ARRC #SS600
TO WATCH THE YAMAHA PHILIPPINE RACING TEAM TV COMMERCIAL
MARKETING MATERIALS
CONCEPTUALIZED THE CONCEPTS TO FURTHER GRASP BY THR YOUNGER DEMOGARPHIC
■ SPEARHEADED THE CREATIVE DIRECTION AND EXECUTION FOR ALL MARKETING MEDIUMS
MIO FAZZIO HAS ALWAYS BEEN CATERED TOWARDS THE NEW GENRATION OR AS WE CALL IT "GEN-Z". THEIR COLORFUL AND VIBRANT LIFESTYLE HAS BEEN THE HEART OF THIS CAMPAIGN. WHAT MORE GIVES COLOR TO THEIR LIFESTYLE IS THE "CLIQUES" THAT THEY HAVE. FRIEND GROUPS SPEAKS WHAT THEIR PERSONALITIES ARE.
Advertise Here Call: 180066554 bzihov 915H P
AS MIO FAZZIO ESTABLISHED IT'S IDENTITY AS FASHION CULTURE HUB, WE TRIED TO TAKE IT UP A NOTCH BY SHIFTING THE DIRECTION TOWARDS AMPLIFYING THE TAGLINE "START YOU-NIQUENESS". GEN-Z THROUGH THE YEARS HAVE TRANSFORMED INTO SOMETHING UNDISTGUISHABLE AND UNCOMARABLE TO DIFFERENT GENERATIONS. THEY CANNOT BE IDENTIFIED INTO A GROUP BECAUSE THEY ARE UNIQUE IN THEIR OWN WAYS. FROM CHIC FASHION TO MAXIMALISM, THEY SHOW THEIR CHARACTER ON HOW THEY DRESS WHEREVER THEY GO.
D SPEARHEADED THE CREATIVE DIRECTION AND EXECUTION FOR ALL MARKETING MEDIUMS
D EVENT LAUNCHING CONCEPT CREATION
The Filipino slang "kamote" (literally sweet potato) traces its roots to Filipino street and driving culture, evolving to mean a reckless, clueless, or undisciplined driver or rider. In the Philippines, motorcycle riders are notorious of being "Kamote" due to frequent involvement in vehicular accidents which majority of the party involved are motrcycles. Yamaha as a brand promotes safety riding and wants to address this issues by craating a humorous portrayal and interpretation of this current issues among riders to gain traction and visibility to the masses.
MEDIA
Yamaha Motor Philippines, Inc. May 5, 2025
YAMAHA
The smart ride for the bold rider. ++
The new Yamaha Mio Gravis-now P84,900.... See more
BIG OVEN CONCEPT TO TURN KAMOTE INTO SNACKS
With Mio Gravis, safety is our main responsibility
YAMAHA
Deys Your Heart
Together, we're championing a more mindful approach to riding with Yamaha Mio Gravis
MARKETING MATERIALS
#TheSensibleChoice with the new Yamaha Mio Gravis!
TO WATCH THE MIO GRAVIS TV COMMERCIAL
MARKETING MATERIALS
CONCEPTUALIZATION AND EXECUTION OF THE MOTORSHOW'S CREATIVE VISION, VISUAL COMMUNICATIONS, AND EXPERIENTIAL DESIGN ELEMENTS
STRATEGIC EVENT VENUE LAYOUT DESIGN
ONE AYALA, LEVEL 2 CONCOURSE, MAKATI CITY
ROX
WANT TO BE ONE OF US? JOIN THE YAMAHA CLUB!
ENJOY EXCLUSIVE ACCESS AND EXCITING EVENTS ALL IN ONE COMMUNITY YCLUB EMPOWERS ALL YAMAHA RIDERS NATIONWIDE TO GO FURTHER, TOGETHER. WHETHER YOURE HITTING THE ROAD OR PLANNING
YOUR NEXT ADVENTURE, THE YAMAHA CLUB ALLOWS SUPPORT OF A BRAND THAT DIDES WITH YOU
FOLLOW FOR MORE THAN JUST A RIDE fYCLUBPHILIPPINES
YOUR LOYALTY COMES WITH EXCLUSIVE BENEFITS EARN POINTS REDEEM BRAND VOUCHERS, AND ACCESS PREMIUM EXPERIENCES-ALL FROM YOUR MOBILE DEVICE. DOWNLOAD THE APP TODAY AND START ENJOYING THE PERKS OF BEING PART OF YAMAHA
EARN POINTS AND CLAIM REWARDS!
GET IT ON Download on the Google Play
D CONCEPTUALIZED THE CREATIVE DIRECTION FOR THE NEW VERSION OF NMAX INTRODUCING A NEW UPSCALED VARIANT "NMAX TECH MAX"
D DEVELOPED AND MANAGED PRINT AND DIGITAL MARKETING ASSETS
D STRATEGIZED THE WHOLE CAMPAIGN'S
COMMUNICATION LEVERAGING IT'S POSITION IN THE PHILIPPINE MARKET
CREATIVE AND VISUAL DIRECTION
MARKETING MATERIALS
#TakeCommand with all-new Yamaha NMAX Tech MAX
TO WATCH THE YAMAHA TAKE COMMAND TV COMMERCIAL
MARKETING MATERIALS
KEY RESPONSIBILITIES
D CONZEPTUALIZATION OF THE VISUAL COMMUNICATION OF THE WHOLE DARK SIDE OF JAPAN CATEGORY
D SPEARHEADED THE CREATIVE DIRECTION AND EXECUTION FOR ALL MARKETING MEDIUMS
LIBERATION FREEDOM SOLID MASCULINE.
COMMUNICATION OF THE WHOLE DARK SIDE OF JAPAN CATEGORY
D SPEARHEADED THE CREATIVE DIRECTION AND EXECUTION FOR ALL MARKETING MEDIUMS
THIS IS A SAGA OF VISUALS THAT SHOWCASES HIGHTENED FEELINGS. THINGS THAT YOU
WOULD FEEL WHEN YOU RIDE. THIS IS HOW YOUR ESCAPE LOOKS LIKE.
MT-15
TECHNO DJ
A MIX OF FUTURISM WHILE RETAINING IT'S REBELIOUS CHARACTER
CRUISING THROUGH THE NIGHT FREELY JUST HIM, HIS MACHINE, AND HIS LOVE FOR THE THRILL.
MAINTAINING HIS IDENTITY A MYSTERY, BUT ONLY LEAVING HIS MARK EVERYWHERE HE GOES.
HIGH INTENSITY MUSIC CREATES RAPID HEART BEATS, AS THE SAME WAY HOW HE FEELS WHEN HE RIDES HIS MOTORCYCLE
THIS IS HIS ESCAPE
MT-03
HE SEEK HIS COMFORT DURING THE NIGHT. HIS BLOOD STARTS TO RUSH WANTING TO DO MORE
THRILL IS HIS DRUG TO FEEL
EXCITEMENT. DOING THIS HE ALWAYS WANTED TO DO, BUT NOW WITH COURAGE.
MT-03
HE STEALS FOR A LIVING. HE KEEPS HIS IDENTITY A SECRET YET HE LEAVES HIS MARK IN THE DARK.
THIS IS HIS ESCAPE.
THE ADRENALINE KICKS IN. THIS IS WHAT YOU WANTED.