How to analyse a company
A step-by-step framework to understand a business before you invest.
6.2 Product & Services of the Company
Understand what products or services the company offers and why they are important.
6.1 Introduction
Start by learning the basics about the company.
םםםם
What does the company do? Who are its customers?
What are its mission and values?
What problem do they solve?
How are they different from competitors? Do customers need them regularly? Example:
HUL sells products like Surf Excel, Dove and Lipton. These are everyday essentials, so customers keep buying them.
Example:
Infosys is an IT services company. It helps businesses with software development, consulting and digital solutions.
Study the industry where the company operates.
What is the size of the industry? Is the industry growing? What trends are shaping it? Who are the key players?
Dig deeper into how the company runs its business. What is its business model? How does it make money? What are its strengths and weaknesees?
Example:
Example:
The Indian renewable energy industry is growing fast due to clean energy demand and government support. Companies like Adani Green and Tata Power are key players.
Zomato earns money through food delivery, restaurant listings and ads. Its strong brand and technology give it an edge.
Corporate Governance: Is the company transparent and ethical?
Competitive Advantage: What makes it better than others?
Future Outlook: What are its growth opportunities and risks?
team behind the company.
Who are the key leaders? What is their experience?
Do they have a proven track record?
N. Chandrasekaran, the Chairman of Tata Sons, has decades of experience and has led Tata companies to global success.
Asian Paints has a strong brand, wide distribution and focus on innovation, which helps it stay ahead of competitors.
TATA
Combine what you learn from all the above areas to decide if the company is a good
Tip for Investors investment.
Evaluate Weigh strengths, weaknesses, opportunities and risks
A great company in a growing industry, managed by honest and capable leaders, has a better chance of creating wealth for the long run.
Research Gather data from reports, websites and news.
Decide
Analyse Compare numbers, trends and competitors.
Decide if the company is worth investing in for the long term.
Remember: Do your own research, be patient and think long term.