Seeking Community - a 2025 qualitative at scale research study from the BPI

Seeking Community: Gen Z's True Relationship with Culture & Music Consumption ⚫ 2025 lemontank music is indispensable

BLACKSTAR the 4 pillars of music

"I play music every day, whether it's when I'm showering, washing the dishes or taking time to relax or be present. I couldn't live without it!"

"Music plays a very important role in my daily life because it helps me relieve myself from the stress of the day..."

listening

Music is the background soundtrack of everything Gen Z does it accompanies all their tasks, commutes and activities.

"Music soundtracks my day from when I wake up to probably the point I go to sleep."

"I really enjoy listening to music. I like to listen to music in the morning or on the way to work that helps wake me up and is motivational. And then throughout the day I tend to listen to instrumental music to help me concentrate, like video game, background music or classical music."

Music is their emotional support and mood enhancer.

"If I am home alone and want to have a one-person party I know exactly what playlist to blast and dance to."

"Music helps me unwind after a long day or when I'm feeling especially anxious/ low. It also helps to keep me calm as I can find sounds way too overwhelming especially when I go outside."

"It gives comfort when you are distressed and it has the ability to speak to you. When I was going through a breakup, my listening habits increased massively because it seemed to be the only thing I could rely on."