Seeking Community - a 2025 qualitative at scale research study from the BPI

bpl

BLACKSTAR

Seeking Community: Gen Z's True Relationship with Culture & Music Consumption 2025 lemontank lemontank

Jacob Rickard Founder & Director

Lola Kaeppelin Creative Producer

Max van Es

Creative Producer with additional support from Alicia Bugallo Perez, Amba Suma, Emily D'Souza, Maddy Parker, Sophie Lavin & Theo Brockbank bpl

• Commissioned by BPI
• Leon Neville
• Director, Insight & Innovation
• Rob Crutchley Insight & Analysis
• Gennaro Castaldo
• Director of Communications
• Jake Hills
• Head of Corporate Communications

Photos from Unsplash

All third-party trademarks, logos, and images used in this report are the property of their respective owners and are used here strictly for editorial, commentary, or research purposes. Screenshots from social media platforms are included under fair dealing provisions for the purposes of analysis and review. This document is intended solely for informational use. No endorsement by any individual, brand, or platform mentioned is implied.

The views expressed in this report are those of the panel, and not of any of the organisations behind commissioning the study or developing the report.

• BLACKSTAR
• Olivia Hobbs
• Founder & Director
• Breyner Baptista
• Innovation & Culture Director
• Robyn Elton Head of Audience

Sophie Page

Social & Audience Manager research made possible by Prolific with thanks to Kieran Ball tellet the Al interviewer for consumer research with thanks to Greg Burke