TFA INSIDER | Vol. 2

TFA INSIDER

30TH ANNIVERSARY TOUR

Last March, Our Lady Peace wrapped up their 30th Anniversary Tour after an incredible sold-out Canadian run. This summer, they will be returning to Toronto for one special night at Budweiser Stage on July 24th.

TFA

FRATE

Cafe is riding a wave of momentum. Fresh off the North American leg of Teddy Swims' I've Tried Everything But Therapy arena tour, he dropped a new EP, Fantasy Real, this past April. The project offers a taste of what's to come, setting the stage for his highly anticipated full-length album.

• Diamond
• Upcoming Shows:
• July 04- Calgary Stampede
• August 09 Phillips Backyard Music Festival

LISTEN TO FANTASY REAL TEDDY SWIMS' TOUR RECAP SEX LOVE COLOR TOUR RECAP

PUP

ARTISTS TO WATCH THIS SUMMER

Toronto punk heroes PUP are gearing up for an unforgettable summer. Following the release of their new album Who Will Look

After The Dogs? on May 2, the band announced a fall tour with Snotty Nose Rez Kids. But that's not all - they'll also be hitting stages across Europe and North America in the coming months. One of the biggest highlights? A 6-night Toronto takeover, with six back-to-back shows at six different venues across the city.

LISTEN TO WHO WILL LOOK AFTER THE DOGS mi

• NTHEI
• TRIUM
• THE RETURN OF TRIUMPH

OILERS

Triumph reunited for a special three-song set in Edmonton on Friday, June 6, ahead of Game 2 of the Stanley Cup Final.

This marks Triumph's first public performance together since 2008. It's a fitting milestone in both their journey and Rogers' Stanley Cup Playoffs campaign. The band's classic hit "Lay It On The Line" was featured in Rogers' Playoffs commercial, leading to a wave of new fans discovering the track through Shazam - where it quickly climbed to No. 1 on the Canadian chart and held the top spot for three straight weeks.

"We knew it was the perfect song for the start of the playoffs, just the positivity, the energy and confidence that comes with that song." - Rogers chief brand and communications officer Terrie Tweddle for The New York Times

June 6th also marks the release of the Magic Power: All Start Tribite to Triumph featuring the band's most famous songs performed by peers such as Sebastian Bach, Nancy Wilson and Alex Lifeson's Envy of None.

Grammy-nominated and five-time Juno Award-winning singer-songwriter Jessie Reyez has just released her highly anticipated third album, PAID IN MEMORIES.

The release follows a strong awards season for Jessie, including two 2025 Juno nominations (Rap Single of the Year and Songwriter of the Year). In 2024, she was also honoured with Billboard Canada's Women in Music Trailblazer Award and recognized as a TikTok Visionary Voice for Latin Heritage Month.

With PAID IN MEMORIES now out in the world, Jessie has announced her biggest headlining tour to date, which will take her across the U.K., Europe, and North America, including eight Canadian shows this fall.

"Reyez is a true trailblazer in both Canada and beyond" - Billboard

"Jessie Reyez's soft, guttural vocals and uninhibited lyrics have captivated fans across the industry" Rolling Stone

TFA

On May 17, Billboard honored Jeff Craib, Tom Kemp, and Joel Baskin as 2025 Global Power Players - a prestigious recognition of their influence and leadership in the global entertainment industry. To mark the occasion, we sat down with the trio to reflect on a transformative year at TFA.

as there a standout moment or milestone that defined the year for you?

Jeff: Not one single moment as there tends to be a lot of moments every year that make up an over-all theme. This year, it was the mantra: "Do more and better work for fewer clients and projects." I kept that front of mind and it paid dividends across the board for me, the company, and the artists.

Tom: It must be the wrapping up of Sum 41, it was a tour that took a great deal of preparation and was bittersweet, culminating with two sold-out shows at Scotiabank Arena in Toronto. That being said, I was so happy to be a part of the final chapter and will always be thankful to the whole band for the ride.

Joel: Anytime we can help execute a touring strategy that assists a client in achieving their own milestone moment is a privilege to be a part of.

Being named a Billboard Global Power Player is a huge recognition. How does it feel to be acknowledged in such a way by your peers and the industry?

Joel: It's always a great honour to be recognized for representing our country globally and be recognized for the hard work the entire team here does on behalf of all our clients.

What was a defining moment for you professionally this year?

Tom: Watching the growth of our staff. We have evolved as a company, and there are a ton of new faces that are shaping where we are going as a company. We have a young and vibrant group of agents and administrators who are signing and servicing a growing roster. Internally, I am watching people move into new roles of leadership, managing and developing the company and making us a more efficient business, that is exciting.

Were there any artists you worked with who had breakthrough moments this year?

Tom: T would highlight the momentum that Goldie Boutilier is building. She is authentic and a force of nature. In a short period of time, she has made the industry in both. Europe and North America pay attention.

It is still early days, but the songs Goldie is writing are world-class. Her success is driven by great music and an amazing team around her, all pushing forward. It's truly a collaborative endeavour. Watch for her new release, Goldie Montana, it will not disappoint.

Did you take any strategic risks that paid off this year? Tell us about one.

Joel: Yes, there were multiple times we either added additional plays in a market or upgraded venues. We used all the data analytics and careful [...]

IFA

consideration with our partners and this paid off many dividends for our artists in a variety of different ways.

Can you share a story that highlights the power of strong agent-artist collaboration?

Jeff: If anything, choosing to work on fewer projects in order to deliver better work could be seen as a strategic risk - although I see it more as a measured purposeful decision. In the end, it led to a deeper sense of personal accomplishment, tangible results, and stronger financial outcomes across the board.

Tom: It would have to be the Our Lady Peace & Collective Soul Tour. This was a wildly successful cross- country run built by two agents in the company, Jeff Craib and Steven Himmelfarb, in partnership with CAA and promoted by Live Nation. Our worked with Vector Management to build out the idea and launch a tremendously successful run through 15 arenas to celebrate the band's 30th anniversary.

team

How do you balance managing high-profile clients with developing new talent?

Jeff: I approach high-profile clients as new projects and tend to think of developing acts as long-term investments that will be around for a long time. I'm careful not to take on "Watching the growth of our staff. We have evolved as a company, and there are a ton of new faces that are more than I can truly succeed with shaping where we are going success for me means delivering a high-level return on every project.

as a company."

SPRING 2025 TEAM MOVES

TFA is proud to announce a series of well-deserved internal promotions that reflect the agency's ongoing growth and commitment to excellence. These appointments, effective immediately, underscore TFA's strategic focus on talent buying, artist support, and operational innovation across its offices in Toronto and Vancouver.

• JOEL BASKIN
• Senior Vice President
• JOSIE CHENG
• Managing Director-Administration
• AMY LLOYD
• Talent Buyer
• JESSIE SILVERSTEIN
• Senior Coordinator
• EMMA LEBLANC

Marketing Associate

How did your work contribute to expanding your artists' global presence or breaking into new markets?

Jeff: Helping developing artists test their ideas and live shows in real- world concert settings is key. I'm constantly active in this area. When artists gain more live experience - not just playing their songs, but performing them. they build confidence and stage presence. That, in turn, boosts their global presence. A solid fanbase and established markets also give them the financial foundation and momentum needed to break into new territories. I aim to contribute to all of that.

JEFF CRAIB, TOM KEMP & JOEL BASKIN FOR BILLBOARD

"As our business continues to evolve and expand globally, we are excited to recognize the contributions of these outstanding team members. Each of them brings unique strengths to our leadership and operations, and their promotions reflect not only past achievements but also the confidence we have in their future impact." - Tom Kemp, President

• GOLDIE BOUTILIER
• DAN MANGAN
• TOURS RECENTLY ANNOUNCED
• ALICIA MOFFET AYSANABEE ★
• ALL ELITA WRESTLING AMY
• MILLAN ★ BILLY RAFFOUL ★
• BORN RUFFIANS DAN MANGAN
• ★ DIAMOND CAFE ★ ELITA ★
• ELLIOTT BROOD GOLDIE
• BOUTILIER GEORDIE KIEFFER ⭑
• GREAT LAKE SWIMMERS. ⭑
• HOLLOW COVES ★ JAMES BARKER
• BAND JESSIE REYEZ ★ PUP ⭑
• RIA MAE⭑ THE BEACHES ★
• ROBYN OTTOLINI ★ SNOTTY NOSE
• REZ KIDS
• TEA

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• JULES IS DEAD
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DANIEL CAESAR 06/14 | THE MOD CLUB

THE BEACHES 06/15 | THE MOD CLUB

AR PAISLEY 06/15 | SECRET SHOW

TFA

THE BEACHES

2025 is shaping up to be a landmark year for Canadian rock icons The Beaches. Fresh off their explosive Coachella debut in April, the band has just announced their North American headline tour, with Canadian acts Valley and TALK joining as special guests on select dates.

The Beaches' meteoric rise began with the breakout success of their single Blame Brett. Just six months after the music video dropped, the band sold out two back-to-back nights at Toronto's legendary Massey Hall. In the first half of 2024 alone, they played more than 70 shows across North America, Europe, and Australia, solidifying their status as one of rock's most exciting live acts.

Now, they're back with a brand-new album, No Hard Feelings, set for release on August 29. The lead single, Last Girls at the Party, is already generating major buzz and proving that The Beaches know how to keep the momentum going.

To learn more about The Beaches, check out our Artist Spotlight.

Cosmopolitan ranked The Beaches' Coachella set as the second-best performance of the festival this year - placing them just behind Charli XCX and ahead of Megan Thee Stallion.

"Their energy bounced off each other seamlessly, and when it came time to bring special guest G Flip out for a duet of their latest single, "Last Girls at the Party," the band proved they can hang in the big leagues." - Cosmopolitan

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