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PEDRO CAPÓ
ANNOUNCES NEW VENTURE WITH THE LAUNCH OF RON CAPÓ, A DARK PREMIUM RUM CELEBRATING PUERTO RICAN ROOTS
Renowned Puerto Rican singer and songwriter Pedro Capó has announced his new venture into the business world with the launch of Ron Capó, a dark premium rum that honors Puerto Rico's rich rum-making tradition. In collaboration with CC1 Companies, Capó introduces this new product that highlights his multifaceted identity as both an artist and entrepreneur committed to his land and culture.
Ron Capó, carefully aged to offer deep amber tones and complex flavors, is the result of meticulous craftsmanship led by master rum maker Félix Mateo, who brings over 40 years of industry experience. With a special focus on quality, this premium rum aims to become a symbol of the excellence of Puerto Rican distilleries on the global market.
"For me, Ron Capó is a celebration of our roots and what defines us as Puerto Ricans. From its production process to the moment it is enjoyed in a toast, this rum is made to tell a story, our story," Capó said about the motivation behind the project. Alberto de la Cruz, CEO of CC1 Companies, emphasized the importance of the launch:
"Ron Capó represents a significant achievement for us at CC1 Companies and for all of Puerto Rico. This aged dark rum, with its deep amber tones and complex flavors, is the result of meticulous craftsmanship and a tribute to the pursuit of perfection. Puerto Rico has built a unique tradition in rum production, turning it into a cultural symbol and a source of pride that defines our identity."
Capó worked directly on the creation of the rum, which will come in two versions: one with six years of aging and another with ten. Ron Capó will be available at select retail outlets in Puerto Rico and on several international platforms, marking a new chapter in Pedro Capó's career and a reason for celebration in the island's rum industry.
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