How one comedian from Roosevelt, Long Island rewrote the rules of Hollywood and changed what was possible for Black entertainers forever. A Los Angeles Film School Project by William Q. Campbell
MEDIA ANALYSIS
PRIMARY MEANS OF DELIVERING HIS MESSAGE:
MURPHY'S PRIMARY MEDIUM HAS ALWAYS BEEN LIVE PERFORMANCE AND FILM. HIS 1983 HBO SPECIAL DELIRIOUS AND 1987 THEATRICAL RELEASE RAW REACHED MILLIONS BEFORE STREAMING EXISTED. EVEN WHEN CRITICS CHALLENGED HIS MATERIAL, AUDIENCES SHOWED UP. BEVERLY HILLS COP GROSSED OVER $316 MILLION WORLDWIDE ON A $14 MILLION BUDGET, MAKING FILM HIS MOST POWERFUL VEHICLE FOR CULTURAL REACH.
HOW TECHNOLOGY EXPANDED HIS INFLUENCE:
VHS COPIES OF DELIRIOUS AND RAW BECAME HOUSEHOLD FIXTURES LONG AFTER THEIR ORIGINAL RELEASE. YOUTUBE, NETFLIX, AND STREAMING PLATFORMS KEPT THOSE SPECIALS DISCOVERABLE FOR NEW GENERATIONS. HIS 2019 SNL RETURN DREW THE SHOW'S HIGHEST RATINGS IN YEARS, AMPLIFIED BY SOCIAL MEDIA CLIPS THAT SPREAD GLOBALLY WITHIN HOURS. THE COMING TO AMERICA SEQUEL (2021) REACHED AMAZON PRIME SUBSCRIBERS IN 240 COUNTRIES SIMULTANEOUSLY.
HOW MEDIA AMPLIFIED HIS INFLUENCE:
ROLLING STONE RANKED MURPHY SECOND AMONG ALL 141 SNL CAST MEMBERS IN HISTORY. COMEDY CENTRAL PLACED HIM 10TH ON ITS LIST OF THE 100 GREATEST STAND-UPS OF ALL TIME. HIS 2019 SNL RETURN WAS TREATED AS A MAJOR CULTURAL EVENT BY OUTLETS FROM THE NEW YORK TIMES TO ENTERTAINMENT TONIGHT. SOCIAL MEDIA HAS SINCE TURNED HIS CLASSIC CLIPS AND CHARACTERS INTO RECURRING VIRAL MOMENTS, KEEPING HIS WORK ALIVE WELL PAST ITS ORIGINAL RUN.