Right Here, Right Now Generation Alpha Talk Music • 2026 • BPI

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• lemontank bplPROMOTING BRITISH MUSIC right here, right now generation alpha talk music
• Page 2Right Here, Right Now Gen Alpha Talk Music 2026 introduction contents lemontankopl foreword from Sarah Boorman page how gen alpha consume music page 7 how gen alpha find new music page 16 what music means to gen alpha page 26 tensions & tomorrow continuing the conversation
• Page 3Right Here, Right Now Gen Alpha Talk Music 2026 bpl g PROMOTING
• Page 4Right Here, Right Now Gen Alpha Talk Music 2026 foreword bpl lemontank Six years ago, as we went into lockdown, something hit me like a train. Being at home meant I could suddenly see my children's day-to-day lived experience up close, and what I saw was alarming: music was not speaking to young audiences in the way it had spoken to us as children. YouTubers, gamers and movie soundtracks had stolen so much of the conversation.
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• Page 40Right Here, Right Now Gen Alpha Talk Music ⚫ 2026 tamantunkbpl acknowledgements & methodology BPI's Insight & Innovation team worked with research platform Indeemo to field our own bespoke research into the music connections for UK-based 7 to 14 year olds.