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Nike also shares positive social messages about equality and self- confidence. This makes customers feel that Nike supports important values. When people feel emotionally connected to a brand, they are more likely to keep buying from it.
Because of this strong identity, many customers stay loyal to Nike, even if other brands offer cheaper products. They do not only buy sportswear, they buy motivation and inspiration. In conclusion, Nike's clear positive brand identity helps building strong customer loyalty
Also, Nike makes people feel like they are part of something special. Many customers feel proud to wear Nike because it represents effort and never giving up. This strong connection makes them trust the brand and continue buying its products for many years.