Still working on it
Scripted
Scripted a publication about the perfor- mance of everyday life. Not wellness. Not lifestyle. Not beauty in the traditional sense. The space between who you are and who you represent, the exhausting, meticulous, occasionally unhinged labour that lives in that gap.
Every piece is written in character. First person, unreliable narrator, aggressively specific voice. The writer is always some- one who believes completely in what they are doing and cannot see what the reader sees. That dramatic irony is the whole thing.
We are the first people in history to curate ourselves in real time, to optimise our sleep and then lie awake worrying about our sleep scores, to have access to every piece of information ever record- ed and use it primarily to feel bad about our skincare routine. We are chronically online and deeply committed to the idea that we are about to log off. We are ex- hausted by performance and completely unable to stop performing. We document the moment and miss the moment and post the moment and grieve the moment, all before lunch.
Scripted lives here. In the gap between the life and the content of the life. Be- tween the person and the personal brand. Between genuine feeling and the caption that describes it.
In the publication you can see character development of a new generation persona, you read through her thought. She becomes real. By the end, you face pages showing how she was invented and what it took to make her perform.